MOMENTUM

A BOOK ABOUT WHERE
SMALL BUSINESSES FIND GROWTH

Momentum helps companies build strategies around data, facts and truths. Teams who read Momentum align strategies to sales goals and operate in sync.

Karyn Olsson
30+ year B2B marketing veteran
CEO of Marketing Department, Inc.

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MOMENTUM

Preorders – October 3, 2026

First 100 book preorders are free

Free PDF epub of MOMENTUM

About the book

Every business is different. Yet, growth always comes from the same place: Momentum.

Karyn Olsson, founder and CEO of Marketing Department, Inc. and creator of MAPS, introduces Momentum. Her book lays our MAPS (Marketing and Performance System), a practical  system for B2B teams ready to find growth without  a bunch hype or dependency on technology. But instead, with clarity, cadence, and measurable control.

Built from more than two decades of experience working with small businesses, Momentum gives B2B leaders and teams a simple operating system for connecting marketing to sales goals, aligning teams, sharpening strategy, building positioning and creating consistent forward movement. With clear, practical guidance, Olsson shows businesses how to stop guessing, focus their resources, and build a marketing system that moves the business forward.

Just as EOS brought structure to strategic planning and LEAN brought discipline to manufacturing, Karyn created MAPS as an operating system for small-business marketing.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

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Corporate & Governance Policies

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Our co-op utilizes the Policy Governance Ⓡ Model to clearly distinguish between the governance responsibilities of the board and the operational management responsibilities of the General Manager (GM). The board delegates operational responsibilities to the GM who has sole responsibility for them. For more about how the Board supervises the General Manager through policy, see our Governing Policies Page

Annual Meeting/Voting

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For information regarding your Keweenaw Co+op shopping or experience, please contact Customer Service at 906-482-2030. They are available during all open store hours and can assist you or direct you to the appropriate resource. Comments/requests can also be submitted in person at the store.

Bylaws & Articles

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Our staff work to keep the store running smoothly and ensure our community has access to high-quality food. We strive to offer a wide range of local, organic, and environmentally friendly products to support healthy and sustainable living. We’re here to support you on your journey towards a more conscious and delicious lifestyle.

As Shoppers, Owners relate directly to the staff team who are responsible for store operations. As voting Members, Owners elect the Board of Directors who, in turn, hires and supervises the General Manager (GM).

The Board of Directors hires and supervises just one operational employee: the General Manager. All subsequent staff supervision is fully delegated to the General Manager, who has sole discretion over all subsequent operational decisions.

Bylaws &
Articles

learn more

Corporate &
Governance Policy

learn more

Corporate &
Governance Policy

learn more

As Shoppers, Owners relate directly to the staff team who are responsible for store operations. As voting Members, Owners elect the Board of Directors who, in turn, hires and supervises the General Manager (GM).

learn more

Organizational
Policies

learn more

Our staff work to keep the store running smoothly and ensure our community has access to high-quality food. We strive to offer a wide range of local, organic, and environmentally friendly products to support healthy and sustainable living. We’re here to support you on your journey towards a more conscious and delicious lifestyle.

Has sole responsibility for:

Our co-op utilizes the Policy Governance Ⓡ Model to clearly distinguish between the governance responsibilities of the board and the operational management responsibilities of the General Manager (GM). The board delegates operational responsibilities to the GM who has sole responsibility for them. For more about how the Board supervises the General Manager through policy, see our Governing Policies Page.

For information regarding your Keweenaw Co+op shopping or experience, please contact Customer Service at 906-482-2030. They are available during all open store hours and can assist you or direct you to the appropriate resource. Comments/requests can also be submitted in person at the store.

The Board of Directors

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Our staff work to keep the store running smoothly and ensure our community has access to high-quality food. We strive to offer a wide range of local, organic, and environmentally friendly products to support healthy and sustainable living. We’re here to support you on your journey towards a more conscious and delicious lifestyle.

As Shoppers, Owners relate directly to the staff team who are responsible for store operations. As voting Members, Owners elect the Board of Directors who, in turn, hires and supervises the General Manager (GM).

learn more
The Board of Directors hires and supervised just one operational employee: the General Manager. All subsequent staff supervision is fully delegated to the General Manager, who has sole discretion over all subsequent operation decisions.

For information regarding your Keweenaw Co+op shopping or experience, please contact Customer Service at 906-482-2030. They are available during all open store hours and can assist you or direct you to the appropriate resource. Comments/requests can also be submitted in person at the store.

For more information regarding the Board of Directors, annual meetings and voting.

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