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Is your marketing driving results?

Take Our 20-Question Assessment to Find Out!

Are you ready to uncover the true performance of your marketing efforts? This simple, 20-question assessment is designed to provide clarity and direction for your team. Not only will it calculate how well your marketing is performing, but the questions alone will help you identify areas for improvement.

Why Take This Assessment?

  • Instant Clarity. Even before you calculate your score, the questions will reveal blind spots and spark new ideas.
  • Actionable Insights. Learn how to better align your team, optimize your budget, and achieve a higher ROI.
  • A Roadmap to Success. No matter your score, you’ll gain practical insights to help you take your marketing to the next level.
Download assessment here

Here is how to get your results.

Step One: Count how many answers you have in each column.

Step Two: Multiply the column total by its corresponding weight. (Column 1 = Total x1, Column 3 = Total x 2)

Step Three: Add up all five numbers = Your answer is your percentage score.

Step Four: See how you ranked below:

  • 20-39% MAPS will be a game changer.
  • 40-60% You’re average. Plugging along. MAPS will energize your marketing.
  • 60-80% Not bad! You’re almost there. But MAPS will help you achieve a higher ROI.
  • 80-100% You are there. Nice job!

20-39% – Your Marketing is Struggling to Deliver ROMI

Your marketing likely lacks a clear strategy, making it difficult to achieve a return on investment. Without a defined approach, decision-making becomes reactive, and marketing may not be a priority in your organization. Your branding and messaging are likely inconsistent, making it hard to differentiate from competitors or effectively connect with customers. The good news? With the right strategy in place, you can turn things around and start making marketing work for you.

40-60% – You’re Getting By, But There’s Room for Growth

Your marketing efforts are keeping things moving, but they may not be driving the results you need. You may be outsourcing to agencies or consultants without seeing the promised impact. Instead of proactively shaping your market presence, you might be reacting to industry trends without a strong strategy. While you may have marketing meetings or a dedicated marketing person, their efforts may not be fully aligned with company goals. Prioritizing strategy and clear messaging can take your marketing to the next level.

60-80% – You’re
On the Right Track

Your marketing is showing promise, and you’re making strides toward increasing effectiveness and ROI. However, there are still opportunities to sharpen your strategy. Consider asking your team:

  • How well does our marketing strategy align with company goals?
  • Do we have a clear understanding of what sets us apart from competitors?
  • Are we fully attuned to what our customers and markets truly want?


Addressing these questions will help refine your approach and drive even stronger results.

80-100% – Marketing is a Competitive Advantage for You

Congratulations! You are among the few businesses that prioritize marketing as a core driver of growth. Your positioning is clear, your messaging is consistent, and your sales and marketing teams are aligned in their strategy. Keep up the great work—continuing to evolve and refine your approach will ensure you maintain your competitive edge and maximize ROI.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

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Corporate & Governance Policies

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Our co-op utilizes the Policy Governance Ⓡ Model to clearly distinguish between the governance responsibilities of the board and the operational management responsibilities of the General Manager (GM). The board delegates operational responsibilities to the GM who has sole responsibility for them. For more about how the Board supervises the General Manager through policy, see our Governing Policies Page

Annual Meeting/Voting

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For information regarding your Keweenaw Co+op shopping or experience, please contact Customer Service at 906-482-2030. They are available during all open store hours and can assist you or direct you to the appropriate resource. Comments/requests can also be submitted in person at the store.

Bylaws & Articles

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Our staff work to keep the store running smoothly and ensure our community has access to high-quality food. We strive to offer a wide range of local, organic, and environmentally friendly products to support healthy and sustainable living. We’re here to support you on your journey towards a more conscious and delicious lifestyle.

As Shoppers, Owners relate directly to the staff team who are responsible for store operations. As voting Members, Owners elect the Board of Directors who, in turn, hires and supervises the General Manager (GM).

The Board of Directors hires and supervises just one operational employee: the General Manager. All subsequent staff supervision is fully delegated to the General Manager, who has sole discretion over all subsequent operational decisions.

Bylaws &
Articles

learn more

Corporate &
Governance Policy

learn more

Corporate &
Governance Policy

learn more

As Shoppers, Owners relate directly to the staff team who are responsible for store operations. As voting Members, Owners elect the Board of Directors who, in turn, hires and supervises the General Manager (GM).

learn more

Organizational
Policies

learn more

Our staff work to keep the store running smoothly and ensure our community has access to high-quality food. We strive to offer a wide range of local, organic, and environmentally friendly products to support healthy and sustainable living. We’re here to support you on your journey towards a more conscious and delicious lifestyle.

Has sole responsibility for:

Our co-op utilizes the Policy Governance Ⓡ Model to clearly distinguish between the governance responsibilities of the board and the operational management responsibilities of the General Manager (GM). The board delegates operational responsibilities to the GM who has sole responsibility for them. For more about how the Board supervises the General Manager through policy, see our Governing Policies Page.

For information regarding your Keweenaw Co+op shopping or experience, please contact Customer Service at 906-482-2030. They are available during all open store hours and can assist you or direct you to the appropriate resource. Comments/requests can also be submitted in person at the store.

The Board of Directors

learn more
Our staff work to keep the store running smoothly and ensure our community has access to high-quality food. We strive to offer a wide range of local, organic, and environmentally friendly products to support healthy and sustainable living. We’re here to support you on your journey towards a more conscious and delicious lifestyle.

As Shoppers, Owners relate directly to the staff team who are responsible for store operations. As voting Members, Owners elect the Board of Directors who, in turn, hires and supervises the General Manager (GM).

learn more
The Board of Directors hires and supervised just one operational employee: the General Manager. All subsequent staff supervision is fully delegated to the General Manager, who has sole discretion over all subsequent operation decisions.

For information regarding your Keweenaw Co+op shopping or experience, please contact Customer Service at 906-482-2030. They are available during all open store hours and can assist you or direct you to the appropriate resource. Comments/requests can also be submitted in person at the store.

For more information regarding the Board of Directors, annual meetings and voting.

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