906.483.2000
906.483.2000
Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.
With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.
Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.
Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.
Action:
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!
Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.
Our co-op utilizes the Policy Governance Ⓡ Model to clearly distinguish between the governance responsibilities of the board and the operational management responsibilities of the General Manager (GM). The board delegates operational responsibilities to the GM who has sole responsibility for them. For more about how the Board supervises the General Manager through policy, see our Governing Policies Page
Our staff work to keep the store running smoothly and ensure our community has access to high-quality food. We strive to offer a wide range of local, organic, and environmentally friendly products to support healthy and sustainable living. We’re here to support you on your journey towards a more conscious and delicious lifestyle.
As Shoppers, Owners relate directly to the staff team who are responsible for store operations. As voting Members, Owners elect the Board of Directors who, in turn, hires and supervises the General Manager (GM).
The Board of Directors hires and supervises just one operational employee: the General Manager. All subsequent staff supervision is fully delegated to the General Manager, who has sole discretion over all subsequent operational decisions.